Athena Witter

Athena Witter is the Founder and CEO of Engine Pop™, a strategy-led IP and audience growth studio helping producers, studios, broadcasters and platforms turn ideas and existing brands into scalable content businesses with long-term value. She brings over 20 years’ experience across broadcast, digital, streaming and brand-funded content, with senior leadership roles at BBC Studios, Fremantle and ITV, working across global brands including Bluey, Doctor Who, Top Gear and Britain’s Got Talent. Today, Athena works upstream of production, before platforms, partners and rights positions are locked in, helping teams align creative ambition with commercial growth across digital, social, streaming and emerging platforms. Her work is informed by deep cultural literacy, audience behaviour and platform dynamics, shaped through operating at the intersection of youth culture, digital-first storytelling and global entertainment. She is an industry-recognised speaker and moderator, known for helping i