Audrey Yu

Audrey Yu is a commercial and marketing leader, brand builder, strategic advisor, and entrepreneur who has launched, grown, and scaled consumer brands across beauty, luxury, lifestyle, and wellness. She has held senior leadership roles, including Chief Commercial Officer, Chief Growth Officer, and Chief Digital Officer, at beauty and luxury brands such as Glo Pharma, Tata Harper Skincare, and John Hardy, where she built and managed omni-channel businesses spanning DTC, retail, and e-tail, including cross-border retail in China. Previously, she co-founded a digital and marketing agency and led an award-winning strategy consultancy advising global consumer, media, and private equity-backed companies on growth strategy, omni-channel transformation, and DTC and retail expansion. Today, she is founder and managing partner of 20XX LAB, where she and her team help international consumer companies with end-to-end brand management, commercial strategy, and go-to-market execution in North Americ