Aya Atassi

Aya Atassi is an entrepreneur, public speaker, and cross-border business strategist operating between Washington, D.C. and the Middle East. She is the Founder of Click Ink Media, a global business development and marketing firm helping companies scale across international markets, particularly between the U.S. and MENA. She is also Co-Founder and EVP of Growth & Strategy at Vurse, an AI and crypto-powered short-form content platform focused on creator ownership and the future of digital economies. Aya is currently building Kinz, an AI-enabled omnichannel e-commerce platform connecting emerging brands from the GCC, Levant, and North Africa to global markets. She has spoken at leading universities and global stages including Web Summit and the United Nations. Her work sits at the intersection of AI, commerce, and storytelling- leveraging technology to scale businesses, unlock new markets, and redefine how brands grow globally.