Ben Sinden

Ben Sinden is a senior digital media executive, championing the intersection of media, creativity, and commercial growth in a creator-led world. As SVP of Content & Creators at Electrify, he works alongside some of the world’s most respected creators to build and scale category-leading media brands including Veritasium, fern, and Fireship, growing audiences, developing new IP, and creating sustainable content businesses. Ben’s career spans broadcast television, digital publishing, and social-first media, giving him an end-to-end understanding of how modern content organisations are built and sustained. He has held leadership roles at Netflix, The Telegraph, Brave Bison and ITV, working across editorial strategy, production, platform distribution, and monetisation.