Benjamin Cheadle

Benjamin Cheadle leads Customer and Marketing Analytics at JLR (Jaguar Land Rover), where he's spent 18 years building the data foundations behind personalized customer experiences at global scale. With a finance background and a track record spanning commercial analytics, digital measurement, and Mar-tech strategy, he's driven initiatives from customer data science and targeting models to conversion rate optimization and global econometric measurement programs. Over his career at JLR, Benjamin has led teams through major transformations, from establishing the company's first corporate analytics function to building a team that generates annual incremental profit in the £10s of millions. At Big Data London, Benjamin will draw on nearly two decades of building analytics capability inside one of the world's most recognizable automotive brands, offering a candid look at what it actually takes to turn customer data into experiences that feel personal at scale.