Beth Mason
Senior Design Director, Procter & Gamble
Beth Mason is listed as Senior Design Director, Procter & Gamble. Beth spoke at Adobe MAX 2026 in November 2026 (speaker, “If Everyone Can Create, Who Will Create What Matters?”).
Compiled from published conference agendas; not yet confirmed by Beth. Is this you? Claim this profile.
About
A Senior Design Director of Corporate Capabilities at P&G, Beth is a driving force behind transforming Design into a strategic powerhouse. Joining P&G 23 years ago when Design was a nascent 80-person team, she now guides a global function of over 500, dedicated to elevating craft and embedding innovation across iconic brands. With an entrepreneurial spirit honed from launching her own fashion company, Beth consistently challenges norms, evident in her groundbreaking collaborations that made Pampers a coveted baby fashion statement and her use of Fashion techniques that brought desirability to feminine care with Always. Today, she spearheads the evolution of P&G's design ecosystem focused on leveraging methodologies like Google Sprints to accelerate impact, evolving organization and processes to elevate creative output, and serving as the Design Single Point of Contact for AI, ensuring her teams are at the vanguard of creative technology through strategic partnerships with i