Bethan Lynch

Bethan Lynch leads the end-to-end customer journey at Virgin Atlantic, shaping how customers experience the brand across both digital and physical touchpoints to create seamless, distinctive experiences people love, with a clear ambition to make Virgin Atlantic the most loved travel company. Prior to this, she spent several years with leading UK retailers including B&Q, John Lewis, and Waitrose, where she developed innovative customer propositions and reimagined how brands connect with their customers.