Bill Cohen

Bill Cohen is a Senior Consultant, Strategic Partnerships at Lincoln Financial, with more than 11 years of experience in the insurance industry. Bill focuses on building strategic partnerships with technology platforms, insurtechs, and distribution partners to expand Lincoln’s distribution capabilities and drive sales growth. He helps define and prioritize digital distribution projects and initiatives, identifies new growth opportunities for Lincoln, and connects stakeholders across business, technology, and distribution. An active member of the insurtech community, Bill is passionate about helping carriers modernize distribution and use technology to improve how insurance products are marketed, sold, and serviced for advisors and