B2DB — Who said what, where, and when

Brenda Collin

Executive Vice President - Europe, Preferred Travel Group

Brenda Collin is Executive Vice President, Europe at Preferred Travel Group, overseeing growth and member success across 230+ properties in 25 countries. With over 30 years of hospitality experience, she has been instrumental in expanding the company’s European footprint and strengthening its network of leading independent hotels. A Trustee and Fellow of the Institute of Hospitality, Brenda is recognized for her expertise in hotel operations, sales, marketing, ESG, and strategic growth.

Events Brenda Collin has spoken at