Bryony Hopkins

Hopkins is the founder of BRYONY ink., the UK’s first production consultancy for the creator economy. She spent seven years at the BBC, starting in live TV news, before moving into digital and social. Since then she has been the first production hire in companies built from scratch, the person parachuted in when shoots go wrong and the consultant in the room with CEOs and founders when every option feels like a gamble. Her career has taken her from LADBible, where she was head of production and wrote the company’s duty-of-care policy, to Strong Watch Studios as its first hire, and on to Steven Bartlett’s Flight Story. Along the way she has worked on shows for Netflix, Channel 4, the BBC, ITV, JD Sport and Footasylum, and budgeted season one of the Sidemen’s Inside. Hopkins set up BRYONY ink. in May 2026 because she kept seeing the same gap: creators are operating like media companies, but most do not yet have the production infrastructure behind them, while broadcasters and producers w