Callum Macrae

Callum is an experienced marketing leader with more than 15 years of B2B marketing expertise. Having led accountancy marketing at IRIS, one of the UK's largest privately held software companies, he has a strong track record in driving growth through demand generation and strategic, creative campaigns. Now at Imagine That, Callum applies his deep knowledge of SaaS, fintech and professional services to create impactful marketing strategies. He is a regular speaker at industry conferences, known for his insights on the latest marketing trends and the evolving role of marketing in a digital-first world.