Callum Taylor

Working in TV advertising for more than two decades, Callum has worked with businesses of all sizes. Starting his career at GMTV, Callum progressed to lead a team across major clients such as Unilever and Nestle, as well as independent media agencies and ambitious solo clients. In 2019 he placed his focus into launching ITV's AdVentures proposition (rebranded to ITV Ignite in late 2025) into the market - a bespoke division created to incubate SME businesses and prove the effectiveness of TV advertising. Today, Callum leads a team of 4, and is also responsible for designing and negotiating the commercial structures for ITV's Media-For-Equity fund.