Candice El Khoury

Candice El Khoury is Chief Growth Officer at Medad Holding in the UAE, with over a decade of experience in growth strategy, venture development and commercialization across the GCC and Levant. She leads growth and value creation across a portfolio of technology-driven ventures, focusing on bringing innovation developed in the UAE to international markets. A key area of her work is the development and commercialization of NEB MIST, an ultrasonic aerosol delivery device. Working alongside scientists, engineers, regulatory specialists and international partners, she connects technological development with product strategy, scientific validation, consumer experience and market readiness. She brings a strategic perspective on how emerging aerosol technologies, product intelligence and responsible innovation can shape the industry’s future, balancing consumer needs, regulatory considerations and long-term commercial sustainability.