Carlo Del Mistro

Carlo Del Mistro is the founder of Stiplo, an ecommerce optimisation platform for hotels, built on the direct booking work he led as Chief Digital Officer at Ennismore, Accor's lifestyle division. His 20-year career spans innovation, ecommerce and strategy at Premier Inn, Onefinestay, Tesco and McKinsey. At Premier Inn, he launched ZIP and built Hub's digital experience. He publishes research on AI visibility in hospitality, including the London and Barcelona hotel studies. He holds an MBA from London Business School and a BSc from Bocconi University.