Carlo Noseda

Noseda joined Balich Wonder Studio, a Banijay Live company, as group CEO in 2026. The company, which has offices in Milan, Paris, Dubai and Riyadh, creates and produces major live experiences for institutions, cultural and governmental organisations and luxury brands. Noseda is a senior executive with extensive experience leading international creative, marketing and entertainment organisations. He has held CEO and senior management roles within M&C Saatchi Group across Italy and Europe, working with global clients and international stakeholders while driving business transformation, growth and integration across complex, multidisciplinary organisations. His background spans advertising, brand strategy, live entertainment, large-scale productions and experiential platforms, with a focus on profitability, scalability, governance and operational excellence. Over the years, Noseda has led organic and inorganic growth initiatives, launched new ventures, overseen M&A processes and s