Carlos Cendra

Chief Marketing Officer of The Data Appeal Company, a global leader in Travel Intelligence for Destinations, where I led the company's Marketing, Communication and Partnerships strategy, following the acquisition of Mabrian Technologies. I have more than 15 years of experience in leadership in business, marketing, market research and tourism. Partner of Mabrian since 2017, when I saw that Artificial Intelligence and data had the potential to change the way decisions are made in the tourism sector, making them more efficient and sustainable. Since 2023, Mabrian has been part of Data Appeal and the Almawave/Almaviva group. Today Data Appeal Mabrian is a world reference in Tourism Intelligence for destinations, with clients in more than 60 countries and more than 5000 monitored destinations on five continents.