Carlos Montenegro

Carlos Montenegro leads Al-Futtaim Trading Enterprises in the UAE, overseeing a portfolio of leading automotive brands including Honda, Volvo, and CJDR (Chrysler, Jeep, Dodge, and RAM). His role is focused on driving sustainable growth, strengthening market positioning, and enhancing operational excellence across this diverse automotive portfolio. With more than 25 years of international automotive experience, Carlos has held senior leadership roles across Europe, Asia, and the Middle East, consistently delivering commercial growth, market expansion, and business transformation in complex and fast-evolving markets. He brings deep expertise across eet strategy, remarketing, customer experience, and network development, supported by a strong understanding of OEM, distributor, and multi-brand operating models. Prior to assuming this role, Carlos led Fleet and Remarketing operations at Al-Futtaim Automotive. He also played a key role in the successful launch of BYD operations in Saudi Arab