Catarina Ferreira

Catarina Ferreira is a Product Leader at Talkdesk, where she helps shape AI product strategy and turn industry challenges into practical, enterprise-ready solutions. With nearly five years at Talkdesk, Catarina has worked closely with organisations across Healthcare, Pharma and Retail, gaining first-hand insight into the challenges enterprises face when adopting and scaling AI. Her work has focused on transforming contact centres from reactive to proactive, using automation and AI to create more personalised, convenient and effective customer journeys. With a background in healthcare, Catarina brings a grounded perspective on how AI can be applied in complex and highly regulated environments while delivering meaningful outcomes for both customers and businesses.