Charlie Swan

Charlie Swan is Solutions Director at Alchemist Group working with leaders and enterprise sellers to turn strategy into action and drive sustainable growth. In 2026, The Experiential Learning Group, co-founded by Charlie, was acquired by Alchemist Group, bringing together specialist expertise in leadership, team and sales performance. Today, the Group helps leading global organisations close the execution gap by changing the behaviours that determine whether strategy succeeds or stalls. Its practice-led learning experiences combine human expertise, immersive simulation, coaching and technology to embed and sustain behaviour change at scale. Charlie brings an unusual combination of commercial, creative and human experience to this work. Formerly a senior lawyer at Freshfields, he advised on global investigations and transactions, nuclear new-build projects and government matters and conducted litigation in the Royal Courts of Justice. He then exchanged the boardroom for London’s West En