Cheryl Petruk

Cheryl Petruk, MBA, CHRP, B.Mgt. VBHC Greenbelt, DBA Student. Eupati Fellow. Cheryl Petruk is a patient advocate, organizational founder and educator who brings together 15 years of patient advocacy leadership and more than 25 years of strategy, talent and change consulting. She founded and leads HEAL Canada (Health Empowerment & Advocacy Leadership) and the E3 Patient Advocacy Foundation. Across these organizations, she has built patient programs from concept to delivery in partnership with the Health Ecosystem and key healthcare stakeholders. As a recent EUPATI Fellow, Cheryl is trained in patient involvement in medicines research and development, regulatory science, and health technology assessment across the product lifecycle. She co-founded CACHEducation program for patient advocates in Canada. She has direct experience with HTA processes at Canada’s Drug Agency (formerly CADTH) and INESSS, with a focus on how patient-reported outcomes shape access decisions. In 2025, she earn