Chris Chu

Chris Chu is a wellness advocate and marketing communications professional with over 10 years of experience. Driven by a passion for fragrance and wellness, he is the key lead for large-scale, scent-led events and campaigns that connect fragrance with mindful living. At Eternal Group, he introduced wellness initiatives, including the first 300-person retreat that combined mindful experiences with meaningful engagement. His current role encompasses corporate branding campaigns, CRM and partnerships; he also led the latest “Eternal Path to China” at Esxence in Milan, bridging international fragrance brands with the China market. Before joining Eternal Group, he worked with major corporations and listed companies across communications, events, ESG, and stakeholder engagement. He is also a certified yoga teacher.