Chris Goddard

Chris Ann Goddard is the founder and CEO of CGPR, a 33 year old communications agency specializing in where outdoor, fashion, active lifestyle, sustainability and technology brands intersect. For over three decades, she has worked at the intersection of brands, media, and culture, helping companies navigate industry shifts and tell stories that connect with changing audiences. Since founding CGPR in 1993, Chris has built one of the most respected consumer active lifestsyle communications agencies in the industry, partnering with many of the brands and organizations that have shaped the category, including Patagonia, Merrell, Helly Hansen, adidas TERREX, Nite Ize, Outdoor Retailer, PrimaLoft, KEEN, LOWA Boots, Houdini Sportswear, and other leaders across footwear, apparel, equipment, and materials. A longtime observer of the media landscape, Chris has seen firsthand how storytelling has evolved from traditional print and trade media to a world shaped by digital platforms, creators, comm