Christine Tolton

Christine Tolton is the CEO of Red Cat Marketing, a B2B marketing agency with Clients that span industrial automation & manufacturing, to SaaS, big data and real estate development. Her approach heavily embraces the buyer journey, understanding the unique nuances of marketing & selling complex products and services that have a long buying cycle, multiple audiences and dual buyers (human and AI). The agency uses the complexities of today’s market to its advantage, building and executing plans that drive results. RCM has been trusted by household names such as ATS Automation, Mazda and Visa, and by the ambitious startups, scaleups, and multi-million dollar businesses that are building the next chapter of their growth story. Christine started RCM in 2004 because she believed marketing should be measurable, strategic, and directly connected to business outcomes. Twenty-two years later, that belief hasn't changed. While the tools have, the results have just gotten better. Fuelled by