Christopher Gee

Chris works with wholesalers, manufacturers, distributors, agencies, and platforms across the B2B eCommerce industry to make smart technology choices, simplify complexity, and grow sales - all with a bright, energetic, and collaborative approach. With over 15 years of experience leading digital transformation in B2B and D2C, Chris has supported global manufacturers, ambitious scale-ups, and leading tech vendors. He's overseen complex integration projects involving ERP, CRM, WMS, and OMS systems, and regularly helps B2B eCommerce businesses with go-to-market strategy, sales enablement, and marketing alignment. But it's not all learned - it's also earned. Chris started out at the coalface, building his own eCommerce business and a chain of shops as a musical instrument supplier. That hands-on, founder-first experience drives his practical, results-focused approach: grounded in reality, commercially savvy, and built to deliver within real-world constraints. He also collaborates with the U