Claire Deekes

Claire is Chief Customer Officer (CCO) at The Cumberland and is responsible for ensuring the business provides a differentiated and exceptional customer experience. She is accountable for overall customer acquisition and retention, having responsibility for the branch network, the direct and introduced lending functions, product development, marketing, first line risk, Cumberland Commercial and Borderway Finance. Claire is a member of the Chartered Institute of Bankers with over 30 years of experience in the retail banking sector. Prior to moving into the role of CCO, she had held the role of Head of Retail Distribution. Claire moved to the Society from Virgin Money where she was Head of Stores and Lounges, and prior to this enjoyed success in several senior manager roles within Lloyds Banking Group.