Claire Geddie

Geddie is a creative industry executive who recently joined Greet, the live fan engagement platform, where she leads talent partnerships and success, bringing creators, artists and public figures closer to their communities. Geddie spent eight years at YouTube, leading creator programmes across EMEA and spearheading global engagement strategies and go-to-market activations for products including Shorts and Shopping. She also served as director of creator partnerships at Electrify, working with creators and service providers across the creator ecosystem to scale high-value digital businesses. A champion for equity in media, Geddie designed and delivered YouTube DEI initiatives including Women @ YouTube and the Women's Voices Fund.