Colin Booth

Colin leads Deloitte’s Agentic Merchandising domain within the Retail and Consumer Products space. He shapes how Deloitte applies agentic AI to customer-centric merchandising, bringing together decision intelligence, trusted foundations, performance signals, and connected workflows across planning, analytics, and execution. Prior to Deloitte, Colin built his career in buying and planning roles at department stores. His firsthand perspective gives his work a client’s grounding in the commercial and customer decisions merchants make every day. At Deloitte, Colin leads fortune 50 apparel + footwear, grocers, technology, and mass retailers through the design and development of future proof merchandising organization. Colin holds an MBA and a bachelor’s degree in Finance from the University of Wisconsin–Milwaukee.