Colin Cather

With 10 years at Bottle, the experience and expertise gained at Unilever and with his own start-up confectionary brand, Colin brings a blend of strategic and commercial thinking for brands. As Co-Owner and Creative Director, his focus today is on innovation and evolving Bottle’s proposition - exploring how Digital PR can help brands build Fame & Findability in a rapidly changing discovery landscape. His specialism is turning insight and strategy into distinctive ideas, propositions and award-winning campaigns that earn attention and build brand value. Bottle’s work has been recognised across the industry, including by The Drum, PR Moment, CIPR, PRCA, AMEC, UK Search and UK Content Awards, to name a few. Colin combines creative thinking with a disciplined, analytical approach, shaped in part by his early career as an Army Officer. He is particularly interested in how Digital PR needs to evolve as the ways people discover, trust and choose brands continue to change.