Cristina Vasilica

Cristina is a Reader in Digital Health, and Head of Digital Engagement, the School of Health & Society, University of Salford. In addition, she co-leads the Digital Health and Medical Imaging. She worked in the industry in digital business development before joining Academia. Cristina has a sustained record of high impact research, for which she received prestigious awards. Her work is organised into intertwined workstreams – digital engagement, digital methods, and digital divide/literacy - spanning across disciplines to make more effective use of resources, strengthen impact and long-term sustainability in digital health. The digital engagement workstream involves use and non use of platforms, and how to optimise digital tools to trigger long-term engagement. The model used builds on positive social capital and its values (trust, relationships, bonds) as mechanisms to stimulate engagement through online communities and engages people in spaces they inhabit. Relevant projects incl