B2DB — Who said what, where, and when

Crystal McQueen

Assistant Vice President of Innovation, Great American Insurance Group

Crystal McQueen is Assistant Vice President of Innovation at Great American Insurance Group, where she leads strategic initiatives focused on innovation, analytics, and emerging technologies within the insurance industry. She brings more than a decade of experience leveraging data, technology, and product thinking to solve complex business challenges and drive organizational transformation. Throughout her career, Crystal has led the development and delivery of cross-functional products and innovation initiatives spanning multiple insurance lines, including property, workers' compensation, and general liability. Her work focuses on identifying opportunities to improve customer and employee experiences through process modernization, data-driven decision making, and the practical application of emerging technologies such as generative AI.

Events Crystal McQueen has spoken at