Crystal Pang

Crystal Pang leads Global Business Solutions for Europe and North America at Xiaohongshu (rednote), China’s leading lifestyle and social platform with over 400 million active users. She drives Xiaohongshu’s international growth, connecting global markets with Chinese consumers through the platform’s community-first ecosystem. Crystal’s career spans business and culture in parallel. Alongside her leadership role at Xiaohongshu, she is a practising classical musician with a background in classical music and art history. Working across technology, culture and global commerce, Crystal focuses on how communities and digital discovery shape the way people perceive the world, influencing where they travel, what they value and the choices they make. Her distinctive cross-cultural perspective informs her work across global markets and China’s rapidly evolving consumer landscape. For Crystal, culture is not peripheral to business growth; it is one of its fundamental driving forces.