Dan Raine

I am Founder and CEO of Unlocked Data, helping organisations turn complex travel and expense data into clear insights and better business decisions. My work focuses on giving travel teams greater visibility of their programmes, understanding what drives performance, and using data to demonstrate value across the business. I bring a practical perspective to measuring success: asking the right questions, choosing meaningful KPIs, and translating analysis into action. Through Unlocked Data’s Data Therapy series, I explore the trends shaping business travel, including AI, traveller behaviour and spend management. I’m passionate about making data accessible and useful, helping travel professionals connect the numbers with the decisions they need to make.