Dan Roche

Dan is CMO of Workbooks, a CRM vendor focused on supporting mid-sized businesses in the UK and US. With twenty years of B2B marketing experience, he’s consistently challenged industry norms and led award-winning teams across a variety of sectors and segments, including Scoro, Automation Anywhere and KPMG Small Business Accounting. Most recently, his Workbooks team won Marketing Week's Campaign of the year 2024, and the Grand Prix prize at the 2025 B2B Marketing Awards for its compelling and controversial 'No-Bullsh*t CRM' positioning and activation.