B2DB — Who said what, where, and when

Daniella Freeman

Leadership Coach & Org Transformation Expert (Ex-Google)

As a Leadership Coach & Org Transformation Expert, Daniella brings 20 years of experience driving large-scale organisational change at Google and Deloitte. She partners with ambitious C-suite leaders to navigate complex structural transitions, build robust leadership pipelines, master AI-driven change and align personal growth seamlessly with broader business strategy. During her 15 years at Google, Daniella led the strategy for the Global Business Org Leadership Development and Coaching impacting over 4,000 managers annually, architecting world-class experiential learning programmes, scaling data-driven culture change and taking executive teams from dysfunctional to exceptionally high-performing. Daniella enables systemic, organisation-wide cultural shifts whilst maintaining a hyperfocus on measurable results. By providing the honest, critical feedback often withheld from senior executives, she champion leaders and their organisations whilst challenging them to move past legacy mi

Events Daniella Freeman has spoken at