Danni Pearson

Danni Pearson is a Senior Customer Analytics Manager in Brands, Marketing and Experience at Lloyds Banking Group, where she leads a team of analysts and data scientists focused on understanding customer behaviour and enabling data-led decision-making. With a background spanning psychology, PhD research, policing and analytics, she brings a people-centred perspective to customer insight, leadership and organisational performance. Danni leads with empathy and is committed to creating an inclusive, psychologically safe team culture where people feel supported, trusted and empowered to grow. She is passionate about developing future-ready skills, encouraging curiosity and adaptability, and helping people perform at their best. Her wider interests include psychology-led leadership, gender equality, development and performance, and all things data and AI.