David Connor

Session Title TikTok Shop Changed My Business: Virality Is Just The Beginning Session Description TikTok Shop transformed David Connor's business, taking Kanzen from around 100 parcels to 10,000 in just three months. But what happens after a product goes viral? David shares the reality behind explosive social-commerce growth, from creators and consumer behaviour to operations, product strategy and scaling. This session explores why virality can open the door, but building a sustainable brand requires much more than a moment of online success. About David Connor David Connor is an entrepreneur, investor and Founder & CEO of Kanzen, one of the UK's fastest-growing science-led skincare brands. Before entering beauty, David built a successful career in music, relocating to the US and working within the management network behind some of the world's biggest artists. After discovering the potential of hypochlorous acid through the biotechnology industry, David launched Kanzen. Following a