Deano Moncrieffe

Deano Moncrieffe is an agave spirits expert, bar operator and brand owner. Through ten years at Diageo, delivering engaging presentations to bartenders, operators, and consumers around the world, he developed a style rooted in clarity, energy, and audience connection. At Hacha Agaveria, he built his expertise into both hospitality and brand creation, presenting the Mirror Margarita RTD to buyers across supermarkets, luxury retail, and the on-trade all while still resonating with paying guests. Today, he brings all of this together on Channel 4’s Sunday Brunch, combining hospitality, storytelling, and performance to connect with a national audience.