Deirdre Tippen

With over 20 years of experience in strategic direct-to-consumer marketing, I specialise in transforming data into actionable insights that drive growth for leading brands including Three, Sky, Virgin Media, and Coca-Cola. As the Head of Performance Marketing and Planning at Three UK, I led integrated campaigns and optimised marketing investments exceeding £100 million, demonstrating a proven ability to balance customer insights and commercial pressures. My expertise lies in identifying key metrics that truly matter, ensuring data strategies align with both brand and performance objectives. I've successfully navigated complex environments, implementing measurement frameworks that enhance marketing effectiveness while fostering collaboration among cross-functional teams. I’m passionate about sharing practical insights that help marketing leaders cut through the noise of data and make confident, informed decisions.