Drew Eakins

Drew Eakins is Global Chief Marketing Officer at Reima, the Finnish kids’ outdoor brand, where he leads global marketing strategy across North America, Europe, and Asia. With more than 15 years of experience in the outdoor industry, Drew has built and led marketing strategies for both North American and European brands, including Reima, Cotopaxi, and Hestra. His career has given him a unique perspective on what it takes for international outdoor brands to successfully enter and thrive in the North American market—from building brand awareness and distribution to navigating the differences in consumer behavior, retail, and marketing between Europe and the U.S. An avid skier, runner, and lifelong outdoor enthusiast, Drew brings both an executive and consumer perspective to the challenges and opportunities facing global outdoor brands.