Ed Hayes

Ed has over 20 years advising clients on strategy, positioning, architecture, innovation and design. His key focus is on using strategy and cultural knowhow to grow client and agency businesses, something he has done working with the likes of Heineken, KP, Diageo, Britvic, Pladis and Virgin amongst others. He has worked with well-loved brands, including brand staples to fight complexity with design thinking and ideas, helping brands and consumers make better choices.