Ed Sayer

Ed Sayer is a British television executive, producer, and entrepreneur with over two decades of experience creating and commissioning award-winning factual and specialist factual content. Formerly head of originals at Discovery Networks International and VP of production & development at National Geographic Channels International, he has worked across some of the world’s biggest factual brands, developing content with major talent and global reach. Known in the industry as “the TV Whisperer” for his instinct for authentic storytelling and audience-driven formats, he founded Legend Entertainment to build a new kind of content studio – one that creates entire IP-led ecosystems rather than single shows.