EdaBeth Ward

EdaBeth Ward is Head of Order to Cash at DIRECTV, where she leads enterprise-wide strategies and operations across billing, payments, collections, receivables, customer financial services, and risk management. In her role, she partners across Finance, Technology, Customer Care, Product, and Operations to drive customer experience improvements, revenue protection, operational efficiency, and digital transformation initiatives. With more than three decades of experience in telecommunications and financial operations, EdaBeth has led large-scale transformation programs focused on modernizing order-to-cash processes, optimizing payment and collections strategies, and enabling data-driven decision making. She is a recognized leader in aligning operational excellence with business growth, helping organizations navigate evolving customer and payment ecosystems while delivering measurable financial results.