Ellie Beetham

Beetham is head of social creative at DMG New Media, where she leads creative development across the publisher’s brands, producing original storytelling and social-first formats. She has nearly a decade’s experience across TV, radio and social, and began her career in traditional broadcasting and newsrooms before taking the leap into social media. Beetham led the growth of the Daily Mail’s TikTok account, making it the platform’s number-one news publisher with more than 25 million followers. Having helped build DMG New Media from the ground up, she now focuses on nurturing the next generation of creators and creating recognisable formats that audiences love and brands want to be part of.