Ellie Wang

Ellie Wang is the Founder and CEO of JANUS Brand Management Company, bringing over two decades of expertise to the premium beauty and lifestyle sector. Driven by deep consumer insights, she specializes in market incubation, channel expansion, and long-term value creation for international niche and luxury brands in China. Since 2010, Ellie has driven the successful launch and scaling of top-tier labels, including Diptyque, Eve Lom, and Byredo. In 2018, she co-founded the beauty and lifestyle concept store LITTLE B in partnership with The Beast. By combining a highly curated brand portfolio with innovative retail experiences, she led the offline China debuts for renowned brands like Charlotte Tilbury and Maison Margiela REPLICA. Leveraging her deep understanding of the brand lifecycle, she founded the boutique consultancy R2W in 2023 to provide tailored market positioning and omnichannel strategies for emerging domestic and global brands. In late 2025, Ellie established JANUS Brand Mana