Emma Hardie

Hardie sits on the board of directors at Aardman and, as executive commercial and brand director, is responsible for all commercial, distribution and licensing, marketing and brand partnership activity across the company. Hardie joined Aardman in 2024 from BBC Studios, where she led global entertainment commercial strategy, overseeing the division’s investment portfolio for new creative partnerships and programmes, managing commercial negotiations across coproductions and codevelopment and driving brand partnerships and ancillary opportunities for global formats such as Dancing With the Stars (Strictly Come Dancing), Top Gear, The 1% Club and The Great British Bake Off. Prior to that, Hardie was commercial and brand director for BBC Earth at BBC Studios, overseeing the brand’s activity globally, as well as driving business development opportunities on landmark series Planet Earth II and Blue Planet II to expand reach and revenue, including two Snapchat series, a Google Daydream VR expe