Emma Hardiman

Emma Hardiman is a Portfolio CMO, and an unconventional marketeer: she trained as a CIMA-qualified accountant and came to marketing through strategy and commercial analytics, over more than 20 years inside wealth management and financial services at Charles Stanley, Coutts, RBS, BNY Mellon, and Aviva Investors. Today she leads growth, proposition, and marketing for several firms at once, happiest where the analytical and the creative meet: brand a compliance team can live with, and results the board can point to. Her view is that the best marketing in financial services sounds like a person, not a disclaimer.