Emma Kirk

Emma Kirk is General Manager of the Institute of Promotional Marketing, bringing together career experience across sport, retail, experiential marketing and fast-growth businesses. Formerly Head of Marketing at Sheffield United Football Club, she has also led marketing for student property brand UniHomes and delivered experiential campaigns for Morrisons. Throughout her career, Emma has worked with household names including Nike, IKEA and the BBC, giving her a valuable perspective on how brands earn attention, inspire participation and build lasting customer relationships.