Emma Perkins

With over 25 years of experience, Emma has spent her career championing the idea that Customer Experience (CX) is about more than surveys, scores, or dashboards. She believes that when done well, CX is a powerful driver of real business results, shaping culture, strengthening relationships, and delivering measurable impact. This belief has guided her work across a wide variety of roles and industries, consistently pushing CX beyond theory and into practical, value creating action.