B2DB — Who said what, where, and when

Erdo Dwiputra Rakasiwi

Head of Global CRM Product Group, Philip Morris International

I have close to 2 decades of experience turning consumer data into revenue across seven countries. Started in Tech, now in Marketing. I identify as half technologist, half marketer. Today I lead CRM group at a global consumer goods company, where our AI decisioning engine doubled consumer conversion. I enjoy discussing the future of CRM: one consumer at a time.

Events Erdo Dwiputra Rakasiwi has spoken at