Esma Bayrak

With 15+ years of experience across fintech, insurance, healthcare and technology sectors, Esma is a Global Growth Marketing leader specialising in building and scaling integrated marketing strategies that drive customer acquisition, revenue growth and brand impact across international markets. She has a strong track record in leading global digital marketing and lead generation strategies, with deep expertise across paid media, SEO, demand generation, CRM, lifecycle marketing and performance optimisation. Combining data-driven insights with customer-centric strategies to build scalable acquisition engines and deliver measurable commercial outcomes. Her experience spans both B2B and B2C environments, including developing account-based marketing (ABM) programmes, intermediary and partner marketing strategies, thought leadership campaigns, and high-impact industry events across Europe, the Middle East, Asia and other global regions.